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Dutch Bros User Experience Case Study
Project type
User Testing
St. George, UT
St. George, UT
October 2022
October 2022
Lead Designer & Co-UX Researcher
I worked with a teammate on the UX Research and was the lead designer.
UX Research, Website Design, Wireframing
UX Research, Website Design, Wireframing
Dutch Bros UX Research Case Study
In my recent UX case study for DutchBros.com, I conducted a comprehensive analysis of the popular coffee company's website to enhance the user experience. The project involved in-depth user research, usability testing, and a redesign of key user interface elements to improve navigation and accessibility. By optimizing the website's layout, content organization, and mobile responsiveness, I aimed to ensure a seamless and engaging digital experience for Dutch Bros' customers. The case study highlights the positive impact of these changes on user satisfaction and engagement metrics, ultimately leading to a more user-friendly and visually appealing online platform for the Dutch Bros community.
