Pippi Post Website Redesign

I led a comprehensive UX/UI project for Pippi Post, beginning with a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats. User studies allowed us to gain valuable insights, which were then used to create personas and a user journey map to better understand user needs and behaviors. With these insights, I meticulously crafted wireframes and, through iterative design processes, ultimately delivered a visually appealing and user-friendly website redesign that aligns seamlessly with Pippi Post's brand and enhances the overall user experience.