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Pippi Post Website Redesign
Project type
Website Wireframe Design
St. George, UT
St. George, UT
April 2023
April 2023
Lead Researcher and Designer
Lead Researcher and Designer
UX Website Redesign
UX Website Redesign: SWOT analysis, user studies, personas, user journey map, website wireframing and prototyping.
Pippi Post UX Website Redesign
I led a comprehensive UX/UI project for Pippi Post, beginning with a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats. User studies allowed us to gain valuable insights, which were then used to create personas and a user journey map to better understand user needs and behaviors. With these insights, I meticulously crafted wireframes and, through iterative design processes, ultimately delivered a visually appealing and user-friendly website redesign that aligns seamlessly with Pippi Post's brand and enhances the overall user experience.